Tom Brady is once again full of surprises.
After two decades playing for the New England Patriots, he hung up his jersey and moved south to join the Tampa Bay Buccaneers in 2020, a decision that shocked many. Now he’s taking another surprising step by creating a clothing line. The NFL star announced the launch of his collection on Tuesday. The line, called Brady, will be available from Nordstrom in December and will include workout and sportswear for men.
“I feel like I’m living two lives,” Brady said WSJ Magazine. “My life as a footballer, then my life after football. He admitted to the point of sale that switching between the two is tiring.
Brady has partnered on the clothing line with co-founder and CEO Jens Grede, who works with Kim Kardashian on his Skims brand, and designer Dao-Yi Chow, co-founder of Public School New York.
Brady’s wife, model Gisele Bündchen, is also in the fashion industry. She has worked as a model for decades and has even created a line of thongs for Ipanema in the past.
“He loves clothes more than I do,” Bündchen said of her husband to WSJ Magazine. “He’s got great taste, understands and really cares about what people want, what can make them feel good. This is fashion.
The collection is just one of many businesses Brady is exploring as retirement speculation continues. Not only is he building an entertainment portfolio with a company called 199 Productions, but his TB12 fitness program already includes a book, supplements, and workout materials.
Although this line marks the quarterback’s first collection, he has worked with clothing through mentions in the past. In the footwear and clothing business, Brady has made deals with well-known brands like Ugg, Foot Locker and Under Armor. While the NFL jerseys are made by Nike, Brady enters the field with crampons made by UA, as he signed a multi-year contract with the company in 2010. The specific model he wears is the UA Spine Fierce ™. -B.
See Tom Brady look effortlessly dapper over the years.