MORE SOON: The Outnet adds menswear to its brand portfolio.
The first online retailer was launched in 2009, offering discounts on luxury women’s products from past seasons.
Development is the last step in the e-merchant’s efforts to respond to a global audience with a local and tailor-made approach. She recently launched local language sites in the Middle East, Japan and Germany, and also launched her own private label Iris & Ink in 2012.
The Outnet offers brands from Fendi and Stella McCartney to Tom Ford and Rick Owens to name a few and plans to launch the men’s category later this year. The initial launch phase will send a message and target existing customers in the Europe, Middle East and Asia-Pacific regions. Men’s clothing will be rolled out in the United States next year.
“This is an important moment for The Outnet company,” said Managing Director Emma Mortimer. “Having offered a solid roster of luxury women’s clothing brands over the past 10 years, this is an exciting but natural opportunity to grow and grow our assortment. This radical change will allow us to engage with a dynamic new consumer, by offering a highly organized selection of men’s clothing from the previous season to complement the existing offer within Yoox Net-a-porter.
The Outnet is controlled by the Yoox Net-a-porter group, which also includes the multi-brand Net-a-porter and Mr Porter online stores, and the off-season multi-brand player Yoox, as well as the online designer brand flagships. ranging from Giorgio Armani to Valentino.