The nostalgia-soaked Integra will seemingly go down in history as Acura’s gas-powered epilogue, as everything that follows won’t have a combustion engine. Automotive News reports that the rebirth of an icon serves as ICE’s swan song for Honda’s premium division. Emile Korkor, Acura’s assistant vice president of national sales, believes buyers of the Civic-based liftback will be “ready for the next generation, whatever iteration it might take.”
He went on to mention that the 2023 Integra will help Acura solidify its loyal customer base before embracing electrification. The plan is to ignore hybrids altogether and focus solely on battery-electric vehicles, the first of which will be an SUV tied to the 2024 Honda Prologue. The duo will use General Motors’ bespoke Ultium platform, with plans so that both are supposedly built by GM.
Meanwhile, Korkor said A that the ILX replacement has been well received by fans and Acura believes the bulk of production will be represented by the top-of-the-line A-Spec with technology package. It costs just under $37,000, about $5,000 more than the base trim level. The new arrival represents a shift in strategy as most of the sales of previous models were accounted for by the lower configurations, while the Integra is expected to generate most of the volume in the more expensive specs.
Knowing that enthusiasts would opt for the six-speed manual transmission, Acura decided to fit a clutch pedal only in the top trim without making the car too expensive. Since it rides on the same platform as the Civic, the company was able to spread development costs and keep the Integra accessible even in fully loaded form. The fact that it was also built in the United States rather than imported also helped keep prices in check.
Emile Korkor added that “positioning the Integra is really an important thing, as a real gateway to the brand, and a worthy successor to the original Integra”. Production at Honda’s Marysville auto plant began earlier this month and Acura dealerships will have cars on display beginning in early June.