Home Mens wear Popeye partners with Mey for sustainable menswear collection

Popeye partners with Mey for sustainable menswear collection

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Maya leading European brand of high quality bodywear for women and men, has announced its new capsule collection, featuring Characteristics of the king‘ iconic character, popeye. The menswear collection, which recently launched online, in multiple stores and at select retail partners, includes a range of day and nightwear that incorporates Popeye’s nautical style.

Inspired by the spinach-eating sailor, the collection includes 12 different styles of tees, sleepwear, swimwear and underwear with Popeye-themed designs and colors. The collection is made of sustainable organic cotton with a comfortable spandex component and offers high wearing comfort. The models, with the exception of the swimsuit, are also GOTS (Global Organic Textile Standard) certified and carry the state-regulated Grüner Knopf textile label.

“A fashion icon, Popeye is also known around the world for his nautical style, his advocacy of ocean conservation and his alignment with eco-friendly partners,” said Carla Silva, Vice President/Managing Director, Global Head of Licensing, King Features. “We are thrilled to collaborate with Mey on this new collection which captures her whimsical personality and provides fans with high quality, sustainably sourced clothing.”

The Mey x Popeye capsule collection is currently available in approximately 450 stores in Germany, Austria, Switzerland and Benelux and online at www.mey.com. The collection ranges from €29.95 to €79.95.

Mey is one of Europe’s leading brands of high quality bodywear for women and men. Each product is designed, manufactured and marketed with creativity, passion and attention to detail. For me, innovation means not only creating something new, but also continuously improving the company, its products and its processes. Founded in 1928, the German family business attaches great importance to both modern design and high quality. More than 50% of mey’s total value creation takes place in Germany, which enables the consistent implementation of high quality standards. Mey products give women and men the reassuring feeling of having made the right choice. Because nothing is closer to your skin than your body garment.