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Mark Cuban shared the best cold pitch he has ever received

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Mark Cuban estimates that he receives up to 1,000 emails a day, with many people doing their best to Shark aquarium the candidate throws up a great idea. Likewise, it is not easy to attract, let alone retain, Cuba’s attention. Your pitch and the product you sell must be truly exceptional. “90 percent are delete, delete, delete,” he once said CNBC.

In a recent interview with Men’s health On his top tips for building wealth, the billionaire CEO and owner of Dallas Mavericks shared an example of one of the most memorable cold pitches he’s ever received from Doug Saraci, the founder of Alyssa’s Healthy Cookies, which has since resulted in a very lucrative and successful Partnership.

“The founder lived mainly in his car selling his cookies. He emailed me about them and sent me samples. The first thing I always do with any food product is look at the ingredients and the nutrition label. Alyssa was low in calories, low in carbohydrates, high in fiber and with no added sugar, ”explains Cuban.

Naturally, Cuban was skeptical. “I opened the package, expecting it to taste awful. It was unbelievable. Then I took it out of the packaging and the cookie collapsed, ”he said. Cuban felt that Alyssa might be a winner if they could fix this, so he asked Saraci to make a smaller, bite-sized version which resulted in the healthy oat bites. from Alyssa. Eight years later, cookies are a certified success.

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“Now we have chocolate, vegans and more, they’re crushing it,” Cuban says. “$ 20 million in sales, $ 10 million in cash benefit. One of the best companies ever. It’s only a matter of time before a smart food company grabs hold of it. It’s also a pretty healthy return on Cuba’s reported investment of $ 50,000 for 25% of the business, according to CNBC.

So it’s no wonder that Cuban is now apparently such a fan that cookies have become his favorite holiday gift.

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