Home Mens wear London Fashion Week presented by Clearpay June 2022 opens this week

London Fashion Week presented by Clearpay June 2022 opens this week

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The British Fashion Council (BFC) is delighted to announce the launch of London Fashion Week presented by Clearpay (LFW), taking place from saturday 11e June at Monday 13e June 2022. The schedule includes more than 30 confirmed participating designers and organizations are activating through a range of shows, presentations, appointments, events and digital activations available on the official digital hub, londonfashionweek.co.uk. Once again, the event will be a physical and digital hybrid, giving brands the opportunity to showcase their collections to local audiences and expand their reach internationally. Check out the full list of creators here.


This season marks the tenth anniversary of the creation of the June event. Launched by HRH The Prince of Wales as London Collections: Men in June 2012 at St James’ Palace, the event has supported a plethora of brands ranging from iconic Savile Row tailors such as Gieves & Hawkes and Huntsman to some of the best-known men’s clothing brands. in recent years like A COLD WALL*, Craig Green, JW Anderson, Martine Rose and Wales Bonner to name a few. The storefront has since evolved to support a fashion future that eliminates gender constructs, encourages all to participate, and gives designers the opportunity to participate in whatever edition makes the most sense for their brand. The BFC remains committed to supporting fashion businesses creatively and commercially and events such as LFW highlight the rich cultural landscape that helps inspire and succeed in the UK fashion industry.


LFW DESIGNERS


LFW will showcase some of the best creative emerging talent across 20 physical activations and 14 digital activations. Key schedule collection launches this season include:


Agnė Kuzmickaitė | IGA | Ahluwalia (NEWGEN) | Carlota Barrera | LABRUM London (NEWGEN) | QASIMI | Ravensbourne University London | ROBYN LYNCH (NEWGEN) | SCOTT HENSHALL | Swedish Tiger | University of Westminster BA | Yuzefi


The DiscoveryLAB will return to the digital program, providing an immersive presentation environment for viewers to discover and connect with new emerging brands. These creative collaborations explore the intersection of fashion, music, art, photography and performance. This season, for the very first time, the DiscoveryLAB is in collaboration with DAZED. The 11 designers active in the Digital DiscoveryLAB are:


ABAGA VELLI | Bad Habits London | Brandon Choi | KINGWEN | Leah Nyland Studio | Marc Chapman | Dark look | LOSS OF EGO | SansPeng | seventy-five | TREDDENICK


ADDITIONAL HIGHLIGHTS


Graduate Preview Day: BFC will celebrate 2022 graduates with BFC Colleges Council Graduate Preview Day on Friday, June 10, ahead of LFW. The physical event is a showcase of the best emerging talent underpinning the creative future of the fashion industry and aims to support excellence, foster growth and nurture exceptional talent from top fashion colleges. from the UK and connecting graduates to industry professionals. A curated selection of universities from the BFC Colleges Council are awarded this opportunity each year. Alongside the physical event, Graduate Preview 2022 will also be reflected on the digital platform, which will feature portfolios of graduates from the same universities, giving industry and recruiters the opportunity to view work online and engage directly with each other. with course leaders and tutors. Visit the Digital Graduate Preview here from Friday 10e.


Class of 2022: Committed to supporting design excellence, as part of LFW June, content from BFC Colleges Council member universities and BFC Scholarship graduates will be highlighted on the platform via a dedicated space Class of 2022 playlist, with the aim of amplifying a new generation of British creatives.


24 Hours of London with…: Launching this season, ’24 Hours in London with..’ is a new content series that gives viewers first-hand access to the life of London’s creative community, amplifying the voices of a diverse cast of young talent and refueling the city’s reputation as a hotspot for creativity. Each episode will follow the participant around a day at LFW, focusing on behind-the-scenes moments; parties, shows and everything else. Confirmed participants: Amelia White, Editor-in-Chief, Perfect Magazine | Mahoro Seward, Fashion Editor, iD | Porsche Poon, Make-Up artist (BFC NEW WAVE: Creative 2021) | TJ Sidhu, Junior Editor, The Face. The first two episodes will be available on the LFW Instagram channel and BFC YouTube channel, after LFW.


BFC x 10 Magazine ‘London Menswear: Moving Forward’: To celebrate ten years since the creation of LFW June and shine a spotlight on British menswear, BFC and 10 Magazine have worked together on a short film and editorial shoot titled “London Menswear: Moving Forward” to shine a light on creativity and the breath of modern fashion. British men’s clothing. The short will be shot by Louis Hollis and will premiere on LFW & 10 Magazine’s social platforms on Monday, June 13, along with three shorter teasers in the summer. The shoot, styled by Garth Spencer and photographed by Derek Ridgers, will be accompanied by an article written by Paul Toner detailing the breadth and creativity of the British menswear scene, highlighting the rich cultural landscape that contributes to the inspiration and success of British fashion. industry. The editorial session will appear in the AW issue of 10 Men, published in mid-September 2022. Participating brands range from heritage houses Burberry, Dunhill, Paul Smith and Vivienne Westwood as well as a new generation of London-based talent A-COLD – WALL*, Ahluwalia, Bethany Williams, Bianca Saunders and Edward Crutchley.


The LFW digital platform is freely accessible to everyone, industry professionals and global fashion consumers, showcasing digital content from designers, enabling collaboration and bringing fashion, culture and technology together.


The generosity and commitment of our partners are more essential than ever. Please help us by acknowledging their support for London Fashion Week. Main Partner: Clearpay. Official partners: Clearpay, Diet Coke, JD.COM, INC, The Londoner, TONI&GUY, DHL, Fora, Getty. Official supporters: Department for International Trade, European Regional Development Fund and Mayor of London.

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