The focus on sustainability is coming to the forefront of the fashion industry. With popular brands evolving to meet the needs of their environmentally conscious customers, we can’t forget the small businesses that make sustainability the heart of their brand. Impact style editor Cesca got the chance to interview Miguel Munoz, founder of the London-based fashion label Kromo men’s clothing, a brand that eats, lives and breathes sustainability with a powerful mission statement to support efforts to clean up our oceans.
Miguel dove into the realm of sustainable fashion three years ago after being fascinated by a lifestyle change towards an environmentally friendly one. After visiting several vacation destinations, he was devastated and overwhelmed to discover the amount of plastic being overused and wasted. This motivated him to make a direct change around him. And so, Kromo men’s clothing was conceptualized, with the intention of reducing plastic both in the creation and transport of its collections.
Kromo took many steps to avoid this unsustainable approach to fashion, using eco-friendly bamboo to form 96% of their fabric
Asked about the critical importance of sustainability in today’s fashion climate, Miguel not only highlighted the ubiquitous role the fast fashion industry plays in increasing pollution, but also in the ubiquitous role of the fast fashion industry. mistreatment of fast fashion workers. He discussed the idea that even though we as consumers don’t ‘pay the price’ for making and transporting our ‘cheap and cheerful’ clothes, someone else along the way. supply chain does.
Kromo men’s clothing has taken many steps to avoid this unsustainable approach to fashion, using eco-friendly bamboo to form 96% of their fabric, purchased in Italy. Not to mention Miguel’s plan to replace the 4% elastane used with an even more sustainable alternative. The fabric also includes a brand new fiber called ECONYL which is amazingly made from old fishing nets from the ocean! It doesn’t stop there: Kromo Also avoids incorporating plastic into the packaging of its items and ships in a sustainable manner.
Kromo takes a dynamic approach to their ecological goal, with plans to move forward in the area of ââsustainability. Miguel discussed the possibility of expanding the collection with leather accessories using an upcoming component in the sustainable fashion world: pineapple skin!
Miguel hopes that accessibility is at the forefront, so that everyone can buy more consciously and reduce their impact on the planet.
So, with sustainability at the heart of the brand, which collections Kromo to offer?
Currently, the collections are focused on men’s clothing, including t-shirts and shorts with a minimalist and clean aesthetic. However, Miguel wouldn’t rule out the opportunity to bring his enduring focus to the world of women’s fashion. Miguel describes his clothes as âcool but hippie,â which allows his clients to embark on their sustainable journey. With the future of fashion increasingly focused on the environment, Miguel hopes accessibility will be at the forefront, so that everyone can shop more consciously and reduce their impact on the planet.
So, if you want to update your wardrobe while supporting the planet and a growing brand, I highly recommend you take a look at by Kromo some products!
Image courtesy of Scoobyfoo via Flickr. Image license found here. No changes have been made to this image.
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