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How new technologies are advancing men’s fashion

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The fashion industry is constantly changing and with new technologies the options for women’s and men’s clothing have become limitless. According to the National Retail Federation (NRF), it is estimated that retail sales will grow between 10.5% and 13.5% in 2021, reaching $ 4.44 trillion.

Estimated reading time: 5 minutes

It is also estimated that the men’s clothing industry will grow by $ 153.87 billion. As menswear evolves and more and more technologies emerge, the development of fashion will change and contribute to this growth.

It is interesting to keep up with all the new technologies to improve existing fashion lines, from wearable technology to remote monitoring sensors. Customers expect more than the style of their clothing, and retailers must adapt to these changing expectations.

Below are some examples of technologies used to improve existing men’s clothing and influence a gentleman’s buying decisions.

1. Stretch fabrics

Scientific and technological developments have enabled the creation of spanx and elastane, commonly known as lycra. Being able to move around freely is convenient and necessary for men interested in fitness or comfort.

There are so many types of stretch fabrics that have hit the market. The first, called elastomers, were created in 1958 and used for bras and swimwear. Now men can find the same stretchy fabrics in pants and dress shirts.

Many men appreciate the feeling of comfort in their clothes, but want to avoid compromising on style for it. Fortunately, stretch fabrics reward men with style and comfort, allowing them to move freely and look good while doing so.

2. Fabrics with changing colors

A remarkable feature entering the garment industry is the fabric which changes color. At some point, you may be able to control the color of your clothes using a mobile app.

At the University of Central Florida (UCF), researchers are developing a color-changing tissue called ChroMorphous. The hardware is battery powered and can be controlled with an app so you can seamlessly change your look, depending on the setting or mood you’re in.

The fabric has threads with micro-threads and pigments that change color. While the current material feels a bit odd, UCF researchers are working on making the microwires even smaller to improve the texture of the fabric. It currently looks like a tote bag, but it might look more like regular clothing fabric as technology develops.

3. Internet of Things (IoT) clothing

If you’re unfamiliar with IoT, it’s basically about applying software to physical objects so that they can communicate with each other. IoT technology is developing at a rapid pace and is expected to transform the fashion industry.

One company, Eon Group, is currently developing clothing integrated with IoT technology. The goal is to create clothes with its own operating system, similar to what one would find on an iPhone or an Android.

Some of the goals of this technology are as follows:

  • Increase supply chain efficiency
  • Reduce the risk of out-of-stock items
  • Improve marketing performance

4. Try before you buy augmented reality (AR)

The post-pandemic era will likely bring new technologies, and AR is no exception. It is now possible to experiment with different clothes to see what they look like on your body before purchasing anything.

If you are looking to create a minimalist wardrobe, also known as a capsule wardrobe, you can experiment with augmented reality to experience the new look.

It is an ideal way to make informed purchasing decisions and research product specifications. It will be interesting to see how the magic of AR helps potentially increase customer satisfaction and retention in the future.

5. 3D printing

Compared to traditional textile manufacturing, 3D printing can offer other advantages to clothing retailers. 3D knits are becoming more and more popular and more and more companies are experimenting with this technology to achieve higher levels of sustainability.

3D printed clothing is made using the same techniques as traditional 3D printing. Both are produced using CAD software on a computer. Once the designs are completed, the digital codes are sent to the printer and manufacturing begins.

The main difference between 3D printed clothing and standard 3D objects is in the machine – think of it like an inflated knitting machine. While 3D printed clothing is not yet mainstream in the fashion industry, it will likely become more prevalent in the future.

6. Self-cleaning clothes

A company has researched new ways to reduce your laundry because their clothes use products that require less cleaning. HercLéon launched Kribi, the first pair of self-cleaning underwear that can be worn for weeks without washing.

Sometimes taking care of clothes requires checking the care label, but the process can be made easier with self-cleaning clothes.

Although it may seem disgusting at first, HercLeon avoids petroleum-based materials in his clothing and has created what he calls “HercFiber”. It is a combination of natural materials such as beech wood, eucalyptus and bamboo. The result is underwear that stays cleaner, more absorbent, breathable and thermodynamic.

Advancing fashion with new technologies

This list contains only a handful of examples of the new technology coming to the fashion industry. Whether it’s self-cleaning underwear or stretch fabrics, technological developments will continue to expand the reach of the industry and meet new customer expectations.

Retailers around the world are always trying to find innovative ways to deliver top notch products to their customers to achieve their bottom line. It is more important than ever for companies to implement new technologies to maintain a competitive advantage and generate value.

What do you think of men’s fashion technology? Please share your thoughts on one of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network.

Last updated September 15, 2021.

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