Home Gear product Chicago Music Exchange launches new Pacific Peach colourway on CME’s exclusive Fender...

Chicago Music Exchange launches new Pacific Peach colourway on CME’s exclusive Fender Player Jazzmaster – Guitar.com


Chicago Music Exchange has unveiled its first original Fender colourway, Pacific Peach. Inspired by vintage kitchen appliances and classic Southern California automotive culture, Pacific Peach appears on the CME Exclusive Player Jazzmaster.

Available now for $ 874.99, the impressive spec instrument comes equipped with Pure Vintage ’65 USA-made pickups, four-way serial / parallel switching, matching headphones, and a Pre-routed rhythm circuit for aftermarket mods.

“It was truly a dream to be a part of something like this,” said CME New Product Director Dan Bordonaro, who worked with Fender to create the new finish.

“It started several years ago while visiting the Fender Hollywood office,” he tells us. “I remember walking past a stack of unpretentious paint samples on a shelf. There was a salmon color that I loved, but, if I remember correctly, it was not yet an approved color. In my mind, I really don’t remember how similar it was to where we are today, but I know that’s where it starts. And honestly at that time CME just weren’t able to buy enough guitars to justify Fender mixing a special color just for us.

The CME Exclusive Player Jazzmaster features Pure Vintage ’65 USA-made pickups.

“Over the next two years CME was growing and I kept noticing colors of coral and salmon on products everywhere, and I fell in love with it. In 2018 I landed on photos of this old Ford Galaxie 500 from the early 1960s at Samoan Coral. I sent these photos to my contacts at Fender, and it became the dream. In some lights, it’s peach and slanted orange. In others, it’s pinker like salmon. It wasn’t really metallic, but it really moved with the light and I fell in love.

Samoan Coral ended up being used as the code name for the new color in the development process. Then another inspiration came with a kitchen appliance.

Chicago Music Exchange Exclusive Pacific Peach Finish
Pacific Peach next to an exclusive Shell Pink CME Jazzmaster (right) for comparison.

“That same year, KitchenAid released a limited edition Color of the Year series in Bird Of Paradise,” says Dan. “Obviously, I bought the stand mixer! I think the KitchenAid color ended up being the most accurate inspiration for Pacific Peach. Then in 2019, the Pantone Color of the Year was Living Coral and so that’s a big deal for fashion, and that only added to our obsession with looking at a color like this.

“Fender already had Tahitian Coral and Fiesta Red, but they’re too red to reach that mark. And Shell Pink was too pink. He had to live perfectly in the middle. Over the last couple of years I’ve asked for it on custom builds with Fender Custom Shop and also with Kauer Guitars, which were gorgeous. But of course, custom guitars are expensive and just plain overpriced for most of us, current business included. We even did something similar on some special bundles of Reverend Double Agent OG models which are gorgeous, but throughout the goal was to put it on Fender models that anyone can afford. It just looks like it was designed for a matched Jazzmaster headset with those pre-CBS vibes.

Chicago Music Exchange Exclusive Pacific Peach Finish
The Pacific Peach model has a matching beanie.

Dan says the R&D process involved “a lot of video conferencing, sending Google image search links, taking screenshots back and forth, walking past something in a clothing or furniture store. and send a pic on the spot to Fender, then eventually paint pieces of the alder being shipped back and forth – all that good stuff! “

Then after three waves of paint samples, they found the right shade. “We have a great relationship with the Fender product development team in Hollywood,” says Dan. “So while this kind of work to validate new colors is a huge investment of time, they’ve been very supportive all the time. “

Although the pandemic has pushed Pacific Peach’s original release date back to 2020 by about a year, by the end of 2021, it’s finally ready to hit stores.

Chicago Music Exchange Exclusive Pacific Peach Finish
Four-way switching offers serial and parallel options.

“I don’t know if I realized it then, but looking back, I know my goal was to make it look like it came out of a time capsule,” Dan says. “A color that no one knew existed. It’s a fake story, but we like to pretend. And honestly, back in the early ’60s major auto and appliance manufacturers used colors very similar to these. There is no reason that this could not have happened at Fender, but to our knowledge, it simply does not. So here we are in 2021, working with Fender to make this a reality. “

Pacific Peach will appear on more Fender models in 2022, but for now the only place you can get it is on the CME Exclusive Fender Player Jazzmaster. Visit Chicago Music Exchange to order yours today.

See CME’s Appropriate Performance of US Presidents’ Hit Single Peaches below.

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