Rolls-Royce goes electric. Yes, you read that right. Over the next two years, the company will launch a fully electric Rolls-Royce and call it “Specter”. Okay, so it’s borrowing the title from a James Bond movie, but there’s no denying that this is a significant step forward for sustainable mobility in the luxury automotive space.
In a media announcement today, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, revealed that the brand will launch its first fully electric car which will go on sale in the fourth quarter of 2023. Specter will fulfill the 1900’s prophecy of the founder of the brand, Charles Rouleaux and promise kept by the CEO, who pledged to bring an electric car to market this decade.
“Today is the most important day in the history of Rolls Royce Motor Cars since May 4, 1904, ”said Torsten.
“On that date, our founding fathers Charles Rolls and Sir Henry Royce met for the first time and agreed they were going to create ‘the best car in the world’. Today, 117 years later, I am proud to announce that Rolls-Royce will begin the road test program of an extraordinary new product that will elevate the global all-electric car revolution and create the first and best super-luxury. product of this type.
Luxury electric mobility
There weren’t any significant details about the new electric Rolls-Royce, except that it wouldn’t be a prototype. The model will be manufactured and tested in view of customers taking delivery of the car in two years.
In his media statement, Torsten believes that electric propulsion is unique and perfectly suited to Rolls-Royce Motor Cars, more than any other car brand. “It’s quiet, refined and creates torque almost instantly, generating tremendous power.”
As for the name, Specter is a name given to beings from another world synonymous with great power and appearance. “A specter is forcing the world to take a break. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a trail of euphoria, energy and intrigue, ”explained the CEO.
Specter is supported by Rolls-Royce’s own proprietary space architecture. It will also undergo a comprehensive global test program that will cover 2.5 million kilometers – a simulation of 400 years of use. The marquee also announced that by 2030 all Rolls-Royce products will be fully electric.
“Until then, Rolls-Royce will no longer be in the business of producing or selling internal combustion engine products,” he added.
(Images: Rolls-Royce Motor Cars)